I designed a printed gatefold folder for Pet Food Experts’ outside sales team to promote our freezer program offerings to independent pet retailers. The folder included fillable printed forms and was complemented by editable PDF versions optimized for use on iPads issued to the sales team—ensuring flexibility in both digital and face-to-face sales environments.
The content showcased two freezer program options available through select vendors, along with the ability to provide custom-branded freezer graphics for interested retailers. I also captured and edited the product photography featured throughout the folder, giving the materials a consistent, high-quality visual style.
The goal was to equip sales reps with a practical, professional, and visually engaging tool to support conversations around frozen pet food offerings—and to provide pet store owners with clear, enticing options for enhancing their in-store experience.
