For the annual Small Business Supplier Summit, I led the development of a distinctive and adaptable visual identity to support event visibility and engagement. The summit brings small business vendors to campus to connect with Brown partners, and the branding needed to reflect professionalism, collaboration, and campus pride.
The project began with exploratory concepts—abstract marks that emphasized connection—while the partner clarified their vision. As direction evolved, I incorporated more representational elements, including an illustration of a campus building and a handshake graphic to emphasize partnership.
Once the final badge-style mark was approved, I expanded the brand system across multiple deliverables: a branded email template, digital and social graphics for LinkedIn, and sandwich board prints for on-campus visibility. The finalized design was also adapted for use on event swag, including stickers, tote bags, and digitally printed polos—creating a cohesive brand experience from screen to street.
Concept process
LinkedIn Post
Sandwich board mockup
Save the date - email template
Google form - header graphic
Events@Brown Graphic